3 Tips to Transform Your Marketing Message
Good afternoon! I thought while I was cooking dinner, spaghetti Bog tonight, that I would have a quick chat with you about some marketing stuff.
One thing in particular really, that I want to chat with you about is around your marketing message. I’ve have a couple of really cool conversations today with two different people.
They both really want to set themselves up for a great 2016, they are running Facebook ads but are just NOT getting the results.
When I went and had a look at their marketing stuff, what I really noticed is, all of their copy and their ads are based around THEMSELVES and what they do rather than the benefits of their product or service for their prospects.
When you're creating your marketing message, you really want to get into the mind of the prospect, you want to find out the things that are troubling them that your product or service is going to be the solution for.
So if you can work out what the problem is or what they really struggle with, that your product or service can create the solution for, and you can describe that problem better than they can in their own minds, you will find that your phone rings of the hook.
I know that it sounds simplistic and in reality it can be a hard thing to do but next time you're creating a marketing message, try to work out what that real problem is and then try to work out what you think your potential clients might be saying to themselves about that problem. Then articulate that problem in a way that best describes it back to them.
In rearticulating their voice back to them in a way that makes it easy to understand in your marketing message you are telling them that you “get them” so they feel like someone really understands them. It also means that you are coming in with a marketing message that confirms the conversation they are already having with themselves.
So that's one of the biggest tips and also one of the biggest things that would make a difference to people taking notice of your marketing message.
On another quick note, I have to show you something that I just bought.
When the woman was selling to me, there was a cheaper option that was created for the young girls, (she got to me with that one), her sales pitch was good, because she made me want to buy the next one up that was like an extra $100 but it came with a 4-year warranty.
But really, she was matching her sales marketing message to the person she was talking to, so she knew her market well.
Here is the product:
Look at this, how gorgeous is this!
So, really if it wasn’t for the woman who was selling to me, I probably would have gone for the cheap one because there was not much difference in the product. The only difference was in the plates on the straightener and then the extra four year warranty.
When she said to me "that the other one was built and designed for a younger market with less money. I was like "ah” her sales conversation with me was that I was a sophisticated classy lady who should want the "good" one and was what made me want the more expensive one”.
So it just goes to show, you really need to:
- Match your marketing message to your market
- Enter the conversation they are already having in their head
- And if you can, articulate their problem better than they can themselves.
If you can do those things, you will make a gazillion bucks.
Great chatting with you, talk soon!
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