Today I want to have a chat with you about an article that I read. It was an open letter to an anonymous Social Media Manager and also mentions a second switched on Social Media Manager who resigned from his position with Ford due to his frustration with the industry. The Social Media Manager wrote about their frustration with the role of “Social Media Manager” and how the industry has become about likes and “pretend” engagement from people who are never actually going to buy. You can read the article by clicking on the link above.
Basically the gist of the article was that this person had resigned from a position, it was the Company they were working for was more interested in likes than engagement. And it really struck, a cord with me because I’m someone who’s been in business for close to 20 years and I have built my businesses on my relationships with my customers not likes. That’s what’s really important to me because I know that when people like and trust me they’re more likely to purchase from me. I know I certainly buy products and services from people that I really like. So, as a Marketer, it’s really my job to produce leads for my clients. At the end of the day, my clients want sales, they want leads; they want people that they can sell to not just Facebook likes from people who have no intention of actually buying.
It’s really not about the amount of likes that you get on your Facebook page. It is about the engagement that you have and the relationships that you build with those people. There are some really fun ways that you can create that engagement. You can make things like light hearted, you can educate people and share with them all the knowledge that you have. That’s what will make the difference for them in their purchasing decisions.
As well as addressing the whole like and engagement thing, this article shared some really cool, funny ways that people have use marketing to engage with their audience.
Check it out, I hope you enjoy it. I know I did! Remember it’s about relationships and building trust. It’s not about the number of likes. Of course you need a certain number of likes, so that you actually have people to have those conversations with, however at the end of the day, it all comes down to your relationship with people.