Mortgage Brokers Advertising Hack – WARNING Don’t Copy Them, Watch This to Find out Why

Facebook has now given us the power to see the advertising that businesses are using on Facebook. As I mention in this video, it’s ADVERTISING 101 to not copy (swipe and deploy) a competitor’s ads.

We don’t actually know whether the ads are working so you could be copying a company’s mistakes that will cost you dearly.

Being a specialist in advertising for mortgage brokers means that I can spot a dud ad from a mile away and most of the ads I see, I know would not be doing a very good job at generating more leads and sales for a brokerage. So, as I mention in the video, don’t copy, just use this as a way to do some competitor analysis.

If you really want to get great results from your Facebook ads you’ll need to be doing as much research as possible.  Sure you could write the standard old “I’ll save you interest” but you are likely to get rate shoppers opting into your form.  We use a lot of case studies and stories in our ads to create our clients as the “trusted advisor”.

We do this for a couple of different reasons, the first one is that we really don’t want to set you up as a commodity or human calculator for tyre kickers.  We want your potential clients to see you as someone who is hugely knowledgeable in your area of speciality and someone they can trust.

If you are starting your relationship off as someone they can trust and someone who has their “financial back” you’ll never lose them.

In order to create that relationship from the very start, we need to be making sure we create ad campaigns that don’t even mention rates.

Think about how you’ve helped a client, where they were before they met you and where they are now after going through your process.  How can you turn that into a story or case study that will show your potential clients EXACTLY how you can help them and the difference you can make to their lives.

Stop advertising rates and talking about yourself and start thinking about the problems your potential clients have and how you can help them.