The Ultimate Quick Content Hack
How to find content that your audience will love. Sometimes it can be really difficult to come up with ideas for creating content for our blogs and even for creating some Facebook posts or tweets that our clients are going to love. As much as we hear it over and over again, that we need to be creating content, we get busy actually “doing” our businesses and put the important but not urgent stuff like creating content to the side. This means we either don’t do it and our platforms look like a ghost-town or the other way to deal with needing to create content for our online platforms can be that because we are busy in such a hurry to get stuff up, many businesses often post
crap of a substandard quality. 🙂
The thing with Social Media is that we really do need to keep our pages alive even if we don’t actually sell from those platforms because it can be the first place a prospect will go to check us out. It is a great opportunity to share with prospects what we do and how well we do it. If we don’t have up to date posts to show we are around, we could very well be losing the opportunity to have a conversation with a person who could be our next a-grade client.
So how do we create some great content that our audience will love? We get an awesome company like Social Reality Marketing to do it for us OR we use some sort of strategy that gives us some structure and guidelines to creating blog posts as well as content to share on our social media platforms such as Facebook, Twitter, Pinterest, StumbleUpon, You-Tube, Google+ and on and on the list goes. Seriously though if you would like to have a chat to find out about getting some help with your content management or your website all you need to do is click on the link above to book in for the free 10 minute discovery call.
You can find a simple posting strategy here that you can use after you have followed the strategy outlined below. This is a half hour presentation that I gave to a delightful bunch of business women at the Geelong Inspirational Women’s Network Event that is run by Janelle Johnston from Corporate Training and Life Institute. We discussed How to find content your audience will love. The slideshare above gives you the pretty images I used and the steps below give you a quick outline of what we discussed.
This is the Ultimate Quick Content Hack
a-la A Couple of Tools that are really easy to use…
Step 1 Know who you are #branding
Step 2 Know who your perfect client is #ryangoslingwouldbecool
Step 3 Use these cool research tools to find out what your perfect client is into #whatfloatstheirboat #wisdom #postplanner
Step 4 Once you know what your perfect client is into (the pages they follow on facebook), you can then go about finding content on those pages that get a lot of engagement or have been shared a lot. If you find something that you would like to share with your audience I recommend sharing it straight from the source with your opinion attached to the share. Looking at what posts and content are popular on those pages with give you a clear indication of what your audience is interested in. From there you can find content to talk about as well as finding topics of interest to write a blog post about that you can then turn into lots of different and rich types of media such as video for youtube, images for pinterest, audio for podcast or even a simple post with a slideshare such as this one! #lovablecontent
Step 5 Create a topic each month that you are going to focus on and break it up into weekly components #monthlytopic
That’s the basics of it. Of course we could talk for a week about creating awesome content however this is a really great starting point.
I’d love to hear if you use the Wisdom App on Facebook and how you found it for gathering some ideas on what to share. The other tool that I use is PostPlanner which is great for finding trending content after you know the sorts of stuff your audience is into. Again, I don’t just share viral content from PostPlanner, I make sure I read the trending articles and do my research to make sure the content is relevant and appropriate for my audience before sharing and scheduling my posts.
Please comment to let me know you have been here!