I was sitting on an airplane last week deep in thought over an article I was reading when all of a sudden the co-pilot’s voice broke through the serenity of my thoughts to tell me that we had taken off 5 mins late and that we would be arriving at our destination at what ever time we were due to arrive. I felt really annoyed because not only was the noise an interruption but I couldn’t understand a thing he was saying (I’m not sure about you but I can never really understand anything that comes over the speaker from the pilots, it’s always muffled and never clear). All I wanted to do was get back to my article. Funny thing is the article was about the marketing mistake of interruption marketing .
Do you ever wake up in the mornings hoping to get spammed? No? Then why do so many businesses think that its an effective way to market their products and services. Interruption marketing had been on its way out for years because it simply doesn’t work. People have wised up on the “get in quick before you miss out” type bs messages that are spammed across the universe.
Advertising messages that are all about buy now are a type of interruption marketing that also doesn’t work like it used to. If your stuff is great people will want to buy from you AND they will tell their friends about it!
So if we are not blasting ads in peoples faces, how are we telling people about what we do? If we provide a service, it is by sharing our knowledge and if it is a product we are selling it is by sharing what the product does and how it will make a difference to someones life or how your ideal customers can use your amazing product.
If you are consistently giving knowledge away and keeping people entertained you will attract your perfect customer, who will over time come to trust you and then buy from you. Once they have bought it is then up to you to keep nurturing that customer so they become a customer for life.