How to Turn Your Business into a Million-Dollar Earner through Facebook Marketing
I read an inspiring article through the week about Sandradee Makejev and her fashion business St Frock. The article shared her amazing success built through Facebook. We come across many success stories about people who have gone from nothing to a gazillion dollars in what seems like next to no time, so how do they do it?
What we are actually seeing are some very clever and creative strategies behind the success. Even though it doesn’t really look all that hard to do, being on Facebook for business is a whole different ball game to being on Facebook for pleasure.
It is not just a matter of setting up a page and putting offers out for your coaching or consulting services. You have probably even tried to do that already. You know what it’s like. You spend a whole lot of time picking the perfect business name and then getting the perfect logo to match, then there is all the work in setting up your social media channels. It’s not as easy as it looks is it? Even for those of us who are ok at the setting up part the next part of actually getting the page to work for us is where we fall down.
There is actually a lot of creativity AND time involved in terms of marketing strategies that must be used to get the maximum benefit from your business’s Facebook page.
Lets Look at Sandradee Makejev’s Success…
Sandradee Makejev is the founder of a fashion business, St Frock. Starting off with nothing, she now proudly boasts (as you would), $480,000 in revenue (probably heaps more by now)! And guess what? It happened in just 10 months of marketing on Facebook. Sandradee accredits all her success to Facebook and states, “Everything I have today is from my Facebook page and honestly, it’s the only form of advertising I concentrate on.”
I would like to add my own 2 cents here……. Don’t just build your brand on Facebook. It is really important that you own your own platform, such as a blog that you drive followers to. Facebook is a tool to engage with people not a place to build a business on. Facebook is owned by Facebook and they can boot you out today if they want to, meaning you could potentially lose a business overnight if it is built on Facebook, or any other platform owned by anyone else for that matter! St Frock have used Facebook to drive traffic to their own platform being their website.
Sandradee is now not only earning this very lucrative revenue but has also built an enviable customer base with over 50,000 likes and as of last Christmas pulling in orders of up to $500,000! Today, St Frock employs 20 people and focuses on Facebook to drive its sales and build brand loyalty.
Motivated enough? Great! So how did this woman turn her business into a million-dollar baby? She followed some very simple, common sense strategies that were along the lines of the following (with my twist on it):
Build an Honest Brand Consistenly
Focus on building your brand honestly and authentically. What you believe in and what you offer must clearly be conveyed through your Blog & Facebook page.
As a coach or consultant people are buying you, not just your intellectual property. One of the most important things you can do is to provide a steady flow of information that is being created by you and from you. That steady flow can be as often as you are comfortable with but try to be consistent (easier said than done I know).
One idea that might help you with this is to set 1 day a month aside to focus on creating 4 or more blog posts that you are going to share with your community and with new people who come along to your page. You have spent a lot of time (years for some of you) studying and perfecting your skill as a coach. It is now time to share your knowledge. Through sharing your knowledge people are getting to know the real you! If you want some great examples of why consistent content is the perfect strategy for building your business check out this post.
Video is an even better way of having people get to know you (I would have totally created this post as a video if I had done my makeup today):). If you find writing difficult, you might find it easier to talk to a video that you then have transcribed. Then post both the video and the transcription to your blog .
Test, Experiment, Observe and Measure Metrics
No one gets social media right the first go, nor do they get it right forever. There is no “one way is the best”. Social media changes rapidly so does what works and what doesn’t so we need to learn how to be flexible and change to suit what the market tells us works.
It is important to be consistent. After a month or three, you will be able to have a look at the insights on your page and have more of an idea of what works for your audience and what doesn’t.
This is why social media analytics is an important part of any business that wants to focus on Facebook or Social Media marketing.
Even knowing that it is super important to understand what is working for your audience will help you develop a strategy that will give you amazing results. This also begs the question, How do you know what people want? Communicate, post questions, ask for answers, interact with your customers, post a poll, ask for a vote, just generally be engaging.
Having said all of that, you don’t need to have a really complicated mathematical goal for your business. Set out some goals that are important to you and some goals that you think will help you understand your audience and go from there. Even if it is wanting to increase your page likes from zero to your first 100, that’s a start.
Spend Some Money and Advertise
Facebook has made it tough for business pages to get results organically. They have altered their algorithms so that the amount of likers of your page who get to see your posts are very small. There are ways to increase your reach organically however Facebook are pretty clear that they want us to spend some cash to have our info reach our audience. Gone are the days, when you could just launch pages, get followers and expect them to be visible in the audience’s newsfeed. You gotta spend and you gotta spend wisely. This is another area where you really need to have a strategy of how you are going to spend your advertising dollar so that you don’t end up down the rabbit hole of Facebook spending. You can check out this post to see why Facebook has changed the stories we see in our newsfeed.
If You Really Want to Succeed, Hire a Professional (Sandradee’s words not mine, although I agree)
Here’s a reality check. Despite reading tons of articles. Despite having a brilliant personal social media profile and despite thinking you’ve got this social media thing down pat, you also have a business to run.
Business owners often assume that social media is a miracle bandwagon that will give them an enormous amount of profit if they simply get a few posts up and rolling. Unfortunately, it doesn’t work that way. Consistency of posting, replying and strategising with the help of a professional will take your page from that thing that is nagging you in the back of your mind to a thriving community of fans who love you. You need someone who lives, breathes, eats, sleeps and of course earns a living with social media. Not only because it’s what we love doing but because we study every single day and keep up with what’s hot and what’s not online. Often we also have a team working with us to make sure everything is done when it needs doing.
Successful Brands on Social Media Are Not Afraid to Invest in doing things that work
Nothing comes for free (except as a personal user of social media). Building a business online isn’t free but there are definitely ways of reducing your expenses when it comes to getting leads and clients.
You really do need to invest in your business however I would stress that you need to have a plan. Make sure you plan out your Social Media strategy so that you know where you want to go and how you are going to get there or even if you don’t know the how put down the whats.
It doesn’t need to be a huge 4 million word complicated plan. Try sitting down and drawing out a mind map of what your business looks like (or what you want it to look like) as a start. With a plan you will know where to spend your money, how much, when to pull the plug and when to hold on.
If you want some help in mind mapping out your business we have a great 2 hour workshop that will actually save you a stack of time and wasted money on social media that doesn’t work!
Your first step is easy, simple and best of all free. All you need to do is book in a 10 minute ‘Discovery Call’ during which I can determine the marketing issues you face and how best I can help you. We don’t work with everyone but by the time that 10 minute call is over we will both know whether we are a good fit and whether I can help you. If I can’t I’ll be able to point you in the direction of someone who can. To book in a time with me click on ”This Special Link” and choose a time that works for you.
If you know a coach or consultant who is struggling with Social Media share this post with them….. It might just make a huge difference for them.